Nicki Minaj says her new album "Pink Friday 2" will transport listeners to another world, literally.
The rapper has referenced the fictional realm, Gag City, in several posts and her fandom, the Barbz, have taken it upon themselves to make it a digital reality. Using AI software, the fandom has created Gag City from scratch, in the image of Mayor Minaj's pink printed agenda.
The Barbz are nothing if not socially savvy, so they've transformed the bit into an organic marketing strategy. The Barbz have secured free promotion for the album by creating virtual Gag City outposts for dozens of brands — from Urban Decay to MattressFirm — and then tagging the brands' official accounts on X. When the brands reply or repost, "Pink Friday 2" gets free publicity.
Here's how the Barbz imagine Gag City is being built, run, and readied for the album.
Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletterBy signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up! Nicki is a democratically elected dictator
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The Barbz are organizing
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SEE ALSO:It's time for a pink iPhoneUnfortunately, poverty and policing still exist in Gag City
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Celebs are out and about
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SEE ALSO:An open letter to Elon Musk: Leave stan Twitter aloneUtilities are top of mind
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Gag City residents will be properly entertained
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Snacks are available
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SEE ALSO:'Call of Duty' adds Nicki Minaj, Snoop Dogg, and 21 Savage as playable charactersAnd they're eating good in the neighborhood
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The best Gag City posts on X, in honor of Pink Friday 2
人参与 | 时间:2024-09-22 08:30:51
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