Apple has reinvented what it means to be a Twitter lurker.
The company's Twitter profile makes it look like the tech giant does absolutely nothing on the platform: Apple has never tweeted, not one single time, and it follows zero accounts.
But thanks to Twitter's new ad transparency tool, we can now see that Apple is actually prolific around the globe — in promoted tweets advertising its products.
Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up! SEE ALSO:Twitter's ad 'Transparency Center' still leaves us with a very big problemOn Friday, the fan blog 9to5Mac took advantage of Twitter's ads transparency tool to find just what messages Apple wants to get out there. Primarily, Apple really wants the people of Twitter to get #BehindTheMac. You can see all of Apple's promoted tweets here.
Hmmm, something is not right here.Credit: screenshot: TwitterTweet may have been deleted
Facing tough competition in the laptop space, Apple is trying to invigorate interest in its Macs pretty hard. But it's also promoting the camera features on iPhone, and pushing the Apple Watch Series 3.
Tweet may have been deleted
Tweet may have been deleted
One of the more interesting things is just how international Apple's ads are. It's advertising its products in Korean, Spanish, Chinese, Arabic, Thai and more. That speaks to Tim Cook's legacy of bringing Mac products to international markets more than ever before.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Apparently, on Twitter, the Apple thirst is real.
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Here are all of Apple's hidden promoted Tweets on Twitter
人参与 | 时间:2024-09-22 11:38:57
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