Who doesn't look to their favorite brand of sweatshirt for election day reminders?
That's what the gaggle of brands preaching to you online to get out and vote seem to think their relationship to your life is like.
SEE ALSO:Advertisers look to commiserate with disenchanted voters — and mock Donald TrumpBrands work hard to pretend to be your friends on social media. They'll respond to your tweets. They'll like your Instagram post. They've also made it their place to latch onto whatever timely news or memes you and the rest of the world are talking about, now.
But it's gone peak during this election, as so, so many brands have perfected the art of appearing to say something important without actually saying anything at all, as they all tell you to go vote. Don't buy the message.
If it seems like they're performing a simple, altruistic public service—They didn't even mention their product!, you think—well, that's the idea. These kinds of plays are designed to convince you that they have a point of view outside of, for instance, "People should buy our shoes."
Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletterBy signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up! They're hoping you'll come to think of them as a friend they can trust, who shares your values (like how great voting is) rather than a corporate monolith—an idea that makes marketers salivate.
But is there really any safer, more anodyne message to spread on election day than encouraging voters? If brands really believed in something, they'd actually, you know, endorse a candidate. Or take a side on an important issue (and in fact, some have.)
Instead, they shamelessly insert themselves as Americans are trying to focus on a serious choice that's exposed the deep, deep divisions in our country. Their encouragement is patronizing and self-serving. In short: Brands don't actually care if you vote.Brands care about youthinking they carethat you vote. And that's exactly why you shouldn't care at all.
Here's just a sampling of all the brands who are playing civil servant on Tuesday:
Away Luggage
Tweet may have been deleted
IZOD
Tweet may have been deleted
The sweatshirt company was one of the most prominent brands trying to get in on the action with a bid for redemption for everyone's favorite disgraced undecided voter.
J. Crew
Tweet may have been deleted
Give 'em credit: At least J. Crew was shameless enough to try to get you to buy something out of it.
Crocs
Tweet may have been deleted
Casper
Tweet may have been deleted
Old Navy
Tweet may have been deleted
Pepsi
Tweet may have been deleted
JetBlue Airways
Tweet may have been deleted
Homes.com
Tweet may have been deleted
Everlane.com
Tinder
Tweet may have been deleted
Chuck E. Cheese's
Tweet may have been deleted
顶: 64744踩: 868TopicsElections
Brands need to stop telling people to go vote
人参与 | 时间:2024-09-22 04:09:53
相关文章
- A Global Tour of Bakeries With Fascinating Histories
- TikTok bans searches for Milk Crate Challenge
- Busy Philipps gets mistaken for Sarah Huckabee Sanders and she's not happy about it
- From Donald Glover to Spicey, the best and worst moments of the 2017 Emmys
- 阳江村K开麦,阳西3人晋级!
- North Korea's total suspected COVID
- Here's the name of that underwhelming new Crayola crayon
- 'Darkest Hour' review: Gary Oldman shines in WWII drama
- 21 Lost and Lonely Cemeteries
- 荥经县174名贫困学生获资助
评论专区